Concierge of Small Biz
We have already completed the primary brand discovery work. This final round is designed to help us make decisions, not rediscover information we already know.
Short answers are encouraged. Choose, rank, react, or clarify. Your progress is saved automatically.
You currently have Jordan Bridges LLC, but we need to determine how the brand should present publicly. Which direction feels closest?
What do you want the words after "Jordan Bridges" to accomplish? Choose the one most important job:
When someone hires the company, which relationship do you want them to feel they are entering?
Long term, which name should carry more recognition?
Your work is deeply informed by the Black church, historic Black institutions, and African-American community development. Which feels right for the public-facing brand?
Your faith and ministry background are central to your perspective, but that does not automatically mean the brand needs to look religious. Which direction feels right?
Specifically, how do you feel about a cross appearing in the logo?
Because the name itself already says Bridges, we need to decide whether the logo should literally show one.
Rank your top three (select up to 3 in order of priority).
Choose where Jordan Bridges belongs on each spectrum (1 to 5).
When we show you the next round of logo concepts, for each concept answer:
We will provide the final palette options separately. When reviewing each, use the notes field below. Then provide your final ranking (1 = favorite).
You like both rich color and understated natural neutrals. Which combination sounds most like the final brand?
Rather than asking you to name fonts, tell us what you want the typography to communicate. Choose your top three.
We know you prefer candid/action-oriented photography over generic corporate stock imagery. Which settings should appear most often? Choose your top five.
Beyond generic corporate stock photos and overly staged church imagery, are there any visuals that would make you say: "That is absolutely not Jordan Bridges."
Please list any numbers or facts you are comfortable making public.
Think of 2 to 3 engagements that best demonstrate what makes you different. For each: What was happening when they came to you? What did you notice that others may have missed? What did you recommend or do? What changed because of your involvement?
These do not need to be polished case studies. We just need the raw stories.
For each phrase, mark: LOVE / LIKE / NEUTRAL / NOT ME
"Putting structure to intention."
"Calm in the middle of the storm."
"The pastor's pastor."
"Bridging institutions, resources, and community."
"No shame about the mess."
"Clarity before capital."
"Stewardship before development."
"Building capacity before making the ask."
Choose anything that applies.
Imagine the Jordan Bridges website is finished. A senior pastor, foundation executive, or institutional leader lands on the homepage and spends only 15 seconds there. What are the three things they absolutely need to understand before leaving?
Which areas must the brand still make sense for five years from now, even if the services evolve? Select all that matter.
Complete this instinctively.
Your progress has been saved automatically. When you are ready, submit your final answers below.